In the post Google era of the Internet, the role of the SEO specialist involves creating content in such a way that both bots and people agree that it is interesting, brings good information and it is worth passing it on to others as valuable content. Since this is a job that is based on ideas that are only a few years old, there is hardly any formal education that can help, experience is much more important.
However, most people in these positions have a bachelor degree in marketing, communication or journalism, but they can have a technical background too.
Such a specialist knows how to organize, tag and show content so that the search engine finds the page that is rich in the right keywords, indexes the content and judging by the existing links thinks it is an authority.
In the past, there have been so many tries to fool search engines, up to the point that certain techniques have been labeled “black hat SEO” as opposed to legit techniques that are “white hat”.
When applying and interviewing for a SEO specialist job, make sure you highlight the most important achievements in your portfolio, showing that you can code, have server knowledge and are experienced in social media.
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Tips for SEO Specialists Resumes
Social media guru
One of the most powerful sources of information even for search engines are the social media platforms. These generate huge amounts of content every second, and if properly used, can boost any brand from 0 to fame even in a matter of days.
If they are filled with interesting or even viral content, they can act as traffic generators for websites and can make people curious to learn more and search engines consider that content worthy.
Technical skills make a difference
SEO specialists should not only know how to stir emotions in people, but how to solve problems in a technical way. You are not required to be a full time programmer, but understanding code (HTML & PHP) is a prerequisite if you aim to do a great job at making your content easy to read by machines and aimed at artificial intelligence.
Knowledge about servers, web hosting and increasing site loading speed can only mean an advantage and should be put on top of your resume.
User experience
A SEO specialist is more than a copywriter who knows some code. The best in this league have also design and user experience (UX/UI) knowledge. They know they are competing for an ever decreasing attention span; therefore getting the message through in the least stressful way is a true skill.
SEO Specialists Resume Samples
The following resume samples and templates for SEO specialist can help you get a better idea of what your resume can look like.
When applying to a SEO specialist job, it is advisable that you highlight any courses you have successfully completed, the ability to create content marketing and using only white hat techniques to avoid getting your site banned.
Additional SEO specialists Resume Tips
- Content marketing As a SEO specialist you are supposed to create engaging content, following strict guidelines, incorporating keywords and being always original, as Google despises plagiarism and penalizes rankings.
- White hat – Link building is still important, as long as the links are relevant, image descriptions help, but don’t stuff them with keywords and avoid any techniques that are known as black hat. If you want, you can show that you are familiar with the techniques you are required to avoid.
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