As social media rises more and more, the job of the content strategist involves being a master of the right words to convey the right message. This calls for an individual who can understand the company’s goals, target public and monetization techniques. You are required to be able to convert all that info into the right words, deliver it in the best way, through the right channels, to reach that audience and make a lasting impression.
These people are usually part of a larger creative team and are required to have a bachelor’s degree in marketing, communication, journalism or advertising. The degree alone is not enough, as the job requires multiple skills from different areas, such as graphic design, web development, and business strategy and, of course, content creation.
When applying and interviewing for a content strategist job, make sure you make your future employer aware of the portfolio you have gathered so far, the ability to work in a team, and your technical skills.
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Tips for Content Strategists Resumes
A man with a vision
The content strategist should be able to have zoom-in and zoom-out approach to the job, focusing on the details without losing sight of the bigger picture. You should know what is trending, where the opportunities are, and how to seize them for your current campaign. The vision comes before the strategy and is necessary for it.
A master of words
Content strategists are responsible for converting goals into emotion. They are expected to match the ideas with pictures and words to convey emotion for the target groups. In order to maximize the impact of the message, they should know how to choose the right distribution channel, frequency and timing.
You should also be able to present your work to large crowds in a convincing way as most of the times you will be responsible for keynote speeches.
Project management
The best project is the one that is delivered on time. A great content strategist is able to balance the creative needs with the tight deadlines of corporate life and stick to a clear roadmap.
In this job, you don’t need only intuition and passion, but the organization skills of a military general since usually each professional (photographer, designer, and copywriter) is paid by the hour, therefore time is literally money and every delay can set you off budget.
Content Strategists Resume Samples
The following resume samples and templates for content strategist can help you get a better idea of what your resume can look like.
When applying to a content strategist job, make sure you highlight your technical knowledge using examples from your portfolio and you give evidence of improving user experience.
Additional Content Strategists Resume Tips
- Technical skills– As a content strategist you are not required to have web development knowledge, but content management systems are a must, together with wireframes, editorial software and a bit of graphic design or even photography.
- Analytical skills – As the person responsible for your client’s strategy you should be able to perform market analysis, content comparison with industry benchmarks, conduct audits and document the creation process.
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