Thursday, July 21, 2016

How To Write An Advertising Account Executive Resume

The advertising account executive position acts as a liaison between the advertising customer and the agency, and is often responsible for managing projects, delivering feedback, and managing the needs of both the agency and the client. It is part customer service, part project management, part sales, part marketing, and always crucial to long-term success.

It can also be a high paying position with excellent growth potential. But before you can start your career as an account executive in advertising, or you’re looking for a change of scenery, you have to make sure you have an excellent resume.

Tips for Advertising Account Executive Resumes

Target Your Market

Just as advertising is best designed for the needs of the client and their target market, so too are resumes best geared towards the agency. Research the types of campaigns they’ve undertaken and use those as a model for determining what to put on your own resume. For example, if the company’s primary focus is digital and you focus almost entirely on print, you’ll hurt your chances of getting the job.

The Face of the Campaign

For all the emphasis on an eye-catching appeal, a good advertising account executive cannot afford to undersell interpersonal skills on their resume. Remember that the role often serves as the primary point of contact between the client and agency, and additionally distributes reports to designers and management. If communication is poor, even the most engaging ideas might not help retain a client. Make sure you highlight your conversational/presentation talents and achievements, if any.

What’s New?

Advertising is a competitive industry, with each agency seeking to maintain an advantage that keeps people talking about them in the marketplace. As such, you should demonstrate an awareness of what’s out there. Trade magazines and an alertness to marketing can be helpful here, but be sure to tie the successes you see as directly as possible to the skills you’re bringing on your resume.

Advertising Account Executive Resume Samples

For those in need of greater direction with regards to their advertising account executive resume template and information, consider the following samples:

build an Advertising Account Executive Resume

advertising account executive

 

Being tailored to both the individual and the agency, advertising resumes vary in their presentation while maintaining an overall level of quality.

Additional Advertising Account Executive Resume Tips

  • Affiliations and Associations – There’s no major credentialing process for people in advertising. However, there are quite a few advertising groups that address issues as varied as technology uses and reaching underserved markets. Membership can help establish that you’re on top of a particular niche and its developments.
  • Not Just the Product – The end goal is to send your advertisement into the world, but there’s much more to the process. Account executives don’t always work on one project at a time. Furthermore, they are responsible for negotiating, developing reports, and tracking public responses. Show the hiring manager that you can manage a variety of high-pressure tasks.
  • Show Them the Money – Bringing practical figures to your resume is never going hurt you. If you’re a recent graduate, talk about potential applications for what you’ve studied. Industry veterans can bring numbers for the accounts they oversaw and the successes of past campaigns.

Develop an Advertising Account Executive Resume Online with Online Resume Builder

Before you can make money in advertising services, you have to figure out how to advertise yourself. Online Resume Builder can help, with a variety of excellent templates and an easy to use system that is certain to help you build a resume that will get you the job. Sign up right now to get started.

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