Casinos earn big, especially from returning gamblers, therefore nurturing a long lasting relationship with the patrons makes business sense. One of the professionals responsible for making clients feel welcomed, entertained and catered to is the casino host, a combination between a marketing specialist and master of ceremonies. The job requires top interpersonal and communication skills, as well as courteous manners and impeccable taste.
Casino hosts are sales oriented professionals, trained to offer the patrons an experience, persuading them to spend more time in the casino by offering a wide range of complimentary services, like drinks, invites to shows or pool-side events. The host is expected to treat long time gamblers and new clients with the same deference and attention, building or strengthening relationships. Formal education is not necessary; a high school diploma is enough, but experience in the gambling and entertainment world, along with an inborn sense of chivalry, are mandatory.
When applying and interviewing for a casino host job, highlight your ability to entertain clients, create a pleasant ambiance and solve any personal requests, no matter how bizarre.
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Tips for Casino Host Resumes
Attracting and retaining clients
The casino host is expected to act as a business development specialist, identifying the best customers and offering them attention and appreciation. Targeting new potentially profitable customers, inviting them on the premises and offering an unforgettable experience is also on the task list of a host. A good candidate can increase the current clients’ satisfaction levels, determining them to pass on the word about the casino, inviting friends and competitors to join them. Offering VIP treatment is normal in a day’s work.
Organizational Skills
A casino host is not only having a good time entertaining guests, they are actively contributing to marketing and business growth. These professionals are expected to create client databases, customizing offers, working with the marketing team designing events and inviting prominent figures. The best candidates are able to coordinate events and work around the clock following strict sales targets, while managing to fulfill the clients’ wildest requests.
PR skills
The casino host is able to identify the opportunities of giving preferential treatment to each customer by comparing the notoriety and possible publicity with the cost of the benefits offered. They are also responsible for coming up with special events such as tournaments or concerts and spreading the news. Last but not least, the casino host is expected to manage any bad news or customer complaints in a way that turns a raging customer into a brand evangelist.
Casino Host Resume Samples
The following resume samples and templates for casino host can help you get a better idea of what your resume can look like.
Casino hosts should always read the specific job description and requirements, and they should make sure that their resume matches these, or at least points the assets that could be considered a plus by an employer.
Additional Casino Host Resume Tips
- Good networking – A good casino host is able to get almost anything a VIP customer requests, from last minute plane tickets to expensive champagne or event tickets to a concert and backstage access. All these require excellent networking abilities and knowing who to call for each type of request.
- Business acumen – The casino host should always make the comparison between what they offer on behalf of the casino and what they get; this is a business after all. Each complimentary drink is an expense and should generate more money or at least positive word of mouth.
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