Brand Strategist Resume

Studies show that children as young as two years can identify brands and manifest preferences. It follows that having your own flavor and remaining true and consistent to it can make a difference. This is the job of the brand strategist, a marketing professional responsible for designing different materials around a central idea. This is a job for a creative person, with deep understanding of psychological responses and a passion for visuals.

A brand strategist is responsible for designing marketing campaigns, redesigning logos and brand colors, coming up with slogans and selecting the best channels to promote the brand taking into consideration the target audience and their preferences. Most candidates have a bachelor’s degree in marketing, advertising or PR, but a lot of hands on experience is also required to be able to pin point exactly what makes people react.

When applying to a brand strategist role be sure to show your creativity, mention some campaigns in which you were involved as a copywriter or designer and don’t forget to state your attention for the financial side, as usually marketing costs can escalate quickly and you are supposed to think strategically.

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Tips for Brand Strategist Resumes

Building an identity

The brand strategist should come up with an identity for the client they work for. This is much like creating a character for a movie. It has to have a story, a way of talking, a way of dressing and a way of relating to others. In a similar manner, the brand for an organization relies on its history or idea behind it, a tone it uses in its communications across all channels, a logo, specific fonts and colors and it is perceived in a certain way by clients and the general population.

Visual skills

Although the brand strategist is not required to be a designer, it is mandatory that they have a vision and are able to explain it to graphical artists who can transform words into images. You need to be able to identify all the small bits that make up the brand’s image and link them together to tell the same story without words. Best brands have cross cultural appeal and convey the same feelings to different generations and different populations.

Market knowledge

One of the most powerful concepts in marketing is that of the “purple cow”, something unusual that grabs the consumer’s attention. In the same line of thinking, the brand strategist must be aware of what competitors are doing to be able to come up with something different, as copycats don’t receive much acknowledgement.

Brand Strategist Resume Samples

The following resume samples and templates for brand strategist can help you get a better idea of what your resume can look like.

When applying to a brand strategist job highlight your knowledge about storytelling, your attention to details and budget planning abilities.

Additional Brand Strategist Resume Tips

• Natural storyteller– As described before, the brand strategist must create a character. The job does not stop here, as any character needs a story in which to star and gather even more fans. Best brand strategists are able to use the same core values and ideas over and over again in new settings to appeal to new consumer groups.
• Budget and planning– As most creative professionals are paid by the hour, the brand strategist needs to have a clear plan and know what they are asking for to avoid escalating costs. Showcasing in your resume consideration for costs can set you apart from dreamers and land you a job.

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