Social Media Strategist Resume

Social media is slowly replacing traditional entertainment and advertising environments, therefore it is natural that companies want their own saying in this. Since this phenomenon is relatively new, there is little formal education available and even the experts have a few years of experience behind them, but already we can see the emergence of a new job: the social media strategist. This is a marketing expert focused on the digital niche, whose job is to give the company a relevant and appropriate voice on social media platforms, where users tend to spend a large portion of their time.

A social media strategist is responsible for thinking a publishing plan, including product releases, useful information, fun facts or bonus coupons. This plan has to be adapted to each social media channel used, as the unwritten laws of Facebook are not the same with those of Twitter or Snapchat. The frequency of the posts, the number of characters used, the links and the types of images, should all be adapted to the target audience and the paltform.

Some of the experts don’t have a formal education; they have risen to fame through identifying the correct trends. Having a bachelor’s degree in arts, marketing, journalism or PR is appreciated, but it is far more important to understand the way social networks work and how to harness their power in a non-intrusive manner. The golden rule here is to be fun and friendly, it is forbidden to use a sales tone.

Need a new resume? Check out free instant resume builder or learn how to write a great resume.

Tips for Social Media Strategist Resumes

Conversational tone

The social media strategist should be able to create the right tone for the company. Even if this is a corporate account or even an official one (town hall, local authority) the postings should be friendly and look like they were generated by an individual. You should have some experience in using different writing tones and change them according to your client. Avoid at all costs repetitive and annoying postings or you will be quickly banned. Don’t forget to have fun; some of the most viral threads leading to great publicity came from corporate accounts managed by people with a sense of humor.

Planning skills

Although social media leaves the impression of ad-hoc and the best accounts follow current events and trends, wise social media strategists don’t rely on last minute inspiration, they have a plan stretching for at least a week, usually up to a month, including some scheduled posts and some free spaces for last minute updates. Highlight your ability to organize content and create a calendar of postings.

Return on investment

Marketing in general and social media marketing in particular, has the negative label of being a waste of money, since results can’t be measured immediately in sales. To avoid this problem use reporting tools, attach redeemable coupons to offers and send people to conversion landing pages. ROI is not only for the financial department, it could be your competitive advantage as a reputable marketer.

Social Media Strategist Resume Samples

The following resume samples and templates for social media strategist can help you get a better idea of what your resume can look like.

When applying to a social media strategist job highlight your knowledge about the different platforms, your results with past clients and the amount of business you helped generate. If you have some viral posts include a few words about that too.

Additional Social Media Strategist Resume Tips

• Platform knowledge– As described before, not all social media platforms are created equally, since they serve different purposes and have different target groups, divided by age and interests. Success on YouTube does not guarantee high visibility on LinkedIn; therefore you must adapt or just focus on a certain type of posts or a certain platform.
• Computer skills– Since your work revolves around digital content you should be able to create it or at least manipulate existing bits to create something new. Emphasize your graphic design or video editing skills and list the software you feel confident to use.

The post Social Media Strategist Resume appeared first on Online Resume Builders.