Specialization and the need for accountability have led most companies to adopt the idea of designating a person to handle the relationship with certain clients (or type of clients). These people are the customer account managers and their job is to attract new clients, build the relationship and manage it for a long and prosperous cooperation.
A customer account manager is expected to take part into designing marketing campaigns, be the contact point of the client with the company, answer inquiries, represent the organization at networking events and be ready to go above and beyond for a satisfied client, especially if they are in charge of a VIP account.
This is a job fitted for business or marketing graduates, but depending on the industry, other educational backgrounds could be considered suitable, including engineering, telecommunication or even medicine. The most important part is to have great communication and negotiation skills, be organized enough to meet deadlines every time and put the client’s needs first.
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Tips for Customer Account Manager Resumes
Finding solutions
The customer account manager is the one who gets the first call when something goes wrong on the client’s side. They need to be able to keep calm and try to find the root cause of the problem in order to eliminate it. Even if the tension escalates and the client is deeply unhappy, they need to remain positive, ask the right questions, offer short term compensations and work together with the team to find a satisfying long term solution. Working under stress and pressure is part of the job.
An eye for growth
You will be assigned some clients, but there is always room for more people or at least more business from the existing customers. You need to have some business acumen and think strategically. Identify the areas that have potential and use any opportunity you get such as conferences, fairs or networking events to get these ideas in front of your potential clients. Great presentation skills help to get your message across and maybe throw in some marketing insights to grab attention.
Customer care
Your main duty is to take the existing relationship to the next level and make your clients feel important or even pampered at times. Small gestures like birthday calls or just checking on their satisfaction levels with your current offer can trigger recurring business or even positive word of mouth that can get you new prospects without even bothering to scout the market.
Customer Account Manager Resume Samples
The following resume samples and templates for customer account manager can help you get a better idea of what your resume can look like.
When applying to a customer account manager job try to highlight the ability to multitask efficiently and the versatility between working alone and working in a team.
Additional Customer Account Manager Resume Tips
- Multitasking– In recent years multitasking has got a negative connotation. In this case it refers to the ability to keep an eye on multiple projects at once, dedicating enough time and prioritizing between them in order to finish at the agreed deadline.
- Team player and solo star– As a customer account manager you are part of the sales team and usually there are more individuals on the same position managing different accounts, therefore you need how to be part of a team. On the other hand, to the customer you are the link to the organization; therefore you should be able to mange just fine on your own, providing top service without a lot of asking for help.
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