Hotels competing to attract customers are employing a wide range of techniques, from sales and promotions, to participating in tourism fairs or offering online coupons. The expert responsible for coordinating all these efforts is the hotel sales manager, a staff member responsible to attract new customers, to grow and consolidate the relationship with existing clients and to manage a whole sales team.
A hotel sales manager is responsible for designing marketing campaigns, following up with their implementation, measuring results and making necessary adjustments on the fly. In this job be ready to travel, meet with travel agencies and close offers at the beginning of each season. The sales manager needs to be proactive in their scouting for new clients, go to companies to present the offer or to go online and put the hotel in the best light possible.
This is a job fitted for leisure management or marketing graduates and a bachelor’s degree is usually required, together with at least 5 years experience in managing teams, taking part in networking events and representing the business in front of clients. Excellent communication and negotiation skills are mandatory, completed by time management abilities and marketing flair.
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Tips for Hotel Sales Manager Resumes
Customer care
The most important dimension of this job is taking care of the client, guessing their needs and coming up with appropriate solutions. You will be responsible for mediating any client requirements and offering a solution that makes the client feel that they are in the best place. A great hotel sales manager mingles with clients, asks questions and is curious about the way the hotel fulfills clients’ expectations. The internet offers the opportunity to do this at a large scale and to collect the past clients’ opinions and use them as future testimonials. Communication and negotiations are the top skills demanded.
Sales skills
The hotel sales manager is the leader of the sales team. They need to go where the clients are or to find excellent business partners to bring them clients. As there is no way of interacting directly with potential clients, the role of the sales manager is to generate as much positive word of mouth as possible, to give as much details about the rooms and facilities as the most pretentious clients would ask for and to present the facility in the best way possible at all times.
Report generation
The only way to measure growth and seeing if you are on the right track is to put in place a tracking system, measuring the amounts spent for advertising, the number of trade shows attended, listing the partners, such as travel agencies and corporations. A great sales manager analyses all these and draws the right conclusions regarding future partnerships and ways of promoting the business.
Hotel Sales Manager Resume Samples
The following resume samples and templates for hotel sales manager can help you get a better idea of what your resume can look like.
When applying to a hotel sales manager job try to highlight the ability to multitask efficiently and the ability to direct a team.
Additional Hotel Sales Manager Resume Tips
- Time management – Taking into consideration the number of opportunities a sales manager has to promote the hotel they work for it is necessary to design a clear agenda and select the events and meetings that could have the most important impact on decreasing vacancy rate.
- Team coordination – As a hotel sales manager you are in charge of the sales team and you need to present them with the current strategy, make sure they follow the same trend as agreed by top management and that each member is a proud ambassador of the brand.
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