Most companies aim to have a compelling online presence to maximize their exposure and even get new customers. Some organizations are 100% internet based, while others use this as a channel. The role of the online sales manager is the digital equivalent of a brick and mortar business’ sales manager, just adapted to the requirements of the internet world. The most important skills are sales knowledge, web design and social media marketing, as well as good relational abilities, as networking is still important even in a virtual environment.
The duties of an online sales manager include increasing brand awareness and moving prospects through the sales funnel towards a buying decision. This is achieved through extensive marketing, either by social media, affiliate marketing, influencer posts or simple pay per click. They still need to meet monthly sales targets and create detailed reports computing the ROI. The educational requirements include at least a bachelor’s degree in marketing, business administration or communication and the position is best suited for a candidate with 3-5 years experience.
When applying and interviewing for an online sales manager job, be sure to mention the budgets you were in charge of, the increases in sales and productivity you helped generate and the following you helped build for your brand on social media.
Tips for Online Sales Managers Resumes
Leadership and team direction
The online sales manager is responsible for coordinating a team of web designers, social media marketers and logistics people to ensure the company’s media presence is relevant to the consumers and is in tune with the existing stocks. The role of this professional is to get the people on the team working to achieve sales goals and surpass targets.
Report writing
Online sales managers are responsible for creating numerous reports and forecasts to evaluate the amount and value of sales, to compute the relevance of advertising and make adjustments regarding target markets, price or skills of the team members. Market and competition analysis should also be included within monthly or quarterly reports.
Innovative marketing ways
The most important feature of online sales is versatility and an online sales manager is expected to take advantage of this by finding innovative ways of promoting products and closing sales. Although they are encouraged to use best practices and remain in the “white hat” area, creativity has no limits.
Online Sales Managers Resume Samples
The following resume samples and templates for online sales manager can help you get a better idea of what your resume can look like.
When applying to an online sales manager job, it is advisable that you highlight your key accomplishments, any relevant industry awards you received and any post graduate courses you took that gave you more insight on the way online sales work.
Additional Online Sales Managers Resume Tips
- Social media marketing – As an online sales manager you are expected to use any digital channel that could bring in more customers. Make sure your brand is present on any social media channel that might be relevant to your business and that you enter in a real and open dialogue with the brand’s fans.
- Training abilities – As a mentorship position, you are better suited for the job if you can provide guidance to new employees, letting them in the secrets you use as part of your marketing and sales strategy. Give examples of the number of people trained or coordinated.
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