Digital Account Manager

Digital Account Manager Resume Samples, Tips, and Templates

Companies offering digital services such as online marketing, SEO and PPC (pay-per-click) assign digital account managers to take care of their client’s businesses and to have someone liable if the results are less than expected. The digital account manager is responsible for coming up with a suitable strategy for the client’s needs or implementing one thought by the marketing strategist.

This job is a great choice for a candidate with excellent knowledge of marketing communication and PR, applied in the digital world. A digital account manager is expected to be results-oriented, have a bit of creativity to be able to bring forward the client’s message in an eye-catching way and follow a clear process in organizing and implementing campaigns. The educational requirements for such a position start with a bachelor’s degree in marketing, computer science or PR.

Successful candidates for a digital account manager position are able to provide relevant examples of how they helped a client grow brand awareness, the number of qualified leads and ultimately, the revenue. Experience, combined with a real understanding of ROI generating techniques are what employers look for in a resume.

Tips for Digital Account Manager Resumes

Digital knowledge

The digital account manager should be aware of the latest page ranking algorithms, SEO techniques and tools such as social media and paid advertising. Give examples of using campaign generating know-how to convert followers into clients. List all the ways you can generate value for a client from supervising the creative process to monitoring on page behavior and putting in place exit prevention strategies.

Account management

You will be assigned one or more clients with different profiles. Give an estimate of how many accounts you have managed so far, with examples. Be open about your capabilities, if you can handle accounts from different activity sectors or you prefer to be more focused on a niche (automotive/ beauty/ health/etc.).

Eyes on the numbers

As this is a revenue-oriented job, it is necessary that you give an accurate representation of the budgets you were entrusted with, the growth you helped achieve both as a percentage and absolute value and the ROI. As a true professional define KPIs, measure the baseline and show progress recorded through implementing the measures you suggested.

Digital Account Manager Resume Samples

The following resume samples and templates for digital account manager can help you get a better idea of what your resume can look like.

 

When applying to a digital account manager job try to highlight the ability to work under pressure, learn constantly and act as a liaison between client and various professionals helping build the online presence.

Additional Digital Account Manager Resume Tips

• Planning– Great online presence and results are not happy accidents; they are the result of careful and diligent planning. You need to have a dedicated agenda for each client, constantly reviewing the approach, building up social media presence, implementing marketing campaigns, monitoring traffic and making sure the success patterns are replicated.
• Continuous learning– As a digital account manager it is a given that the top strategies of today are yesterday’s news soon, so you must have a voracious appetite for learning, testing and even inventing of new ways of catching the attention of followers.

The post Digital Account Manager appeared first on Online Resume Builders.