PR Manager Resume

The public relations (PR) manager is in charge of the client’s projected image. Such a specialist focuses on building a positive perception of the organizations they work for and has the difficult task of managing crises, struggling to offer at least a neutral solution, which does not incriminate the organization. This job is equally found in commercial companies and non-profit organizations and it is usually filled by a person with previous experience in brand management.

The daily duties of the PR specialist include managing promotional budgets, taking part in organizing events, press conferences and supervising the PR staff, which can be full time workers, but usually consists of on-demand temps. In the unfortunate case of a scandal involving the organization, the PR manager is responsible for releasing just enough information to stop rumors and disparagement and not so much that it can harm the company during a trial.

When applying and interviewing for a PR manager job, you can be sure to have your resume selected if you display leadership, multitasking abilities and feeling comfortable working under pressure.

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Tips for PR Managers’ Resumes

Experience in communication

The job of the PR manager revolves around positive perception and one of the simplest ways to make clients and the general public feel like that about an organization is using the right words in the right context. The person holding this job should feel comfortable writing and delivering press releases, attending conferences and product launches and speaking on behalf of their employer. Since communication includes actions and visual perception, an excellent PR manager is able to create a strategy including all these aspects.

Natural leader

Get ready to coordinate a number of employees and collaborators. The PR manager is the organization’s link with freelancers, contractors, advertisers and staff hired just for specific events. You need a strong personality which conveys respect and ensures compliance even from people who you will probably see once, as well as from your everyday subordinates. Give examples of situations when you were responsible for managing a diverse array of people.

Crisis management

One of the PR manager’s worst nightmares is managing a crisis in the organization. Usually in such an unfortunate situation, the PR manger needs to keep in contact with the press, updating them on the findings in a way that is not detrimental, or, in the worst case scenario, enforce throughout the organization a “no comment” policy, making sure there is no information leakage until the trial.

PR Managers Resume Samples

The following resume samples and templates for PR manager can help you get a better idea of what your resume can look like.

When applying to a PR manager job, make sure you highlight your way of managing difficult tasks, developing campaigns and managing projects.

Additional PR Managers Resume Tips

• Project management – As every promotional campaign or event is in fact a project, the PR manager is expected to be able to draw budgets, break down the necessary actions in manageable steps and design simple feedback loops to check that all is going according to plan.
• Social media knowledge – As the online media is becoming the new reality and people spend more time on social media platforms, it is only natural to ask the PR manager to have a solid understanding of these alternative channels and use them accordingly.

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