Most businesses have opened an online version of their store and some businesses were born directly online, having no physical sales point. The operations of the online retail division are governed by the e-commerce manager, a sales professional who specialized in strategies for the online environment. This is a job where it is necessary to understand the way people find your webpage, the right way to organize it to increase or temporarily boost sales and the easiest way to let them pay and receive their goods. Last but not least providing them with tools to tell their friends or even about the purchases is another thing an e-commerce manager should not neglect.
Such a specialist knows how to draw people down the sales funnel, getting them from the state of interested in a product up to dedicated supporter of the brand. Most successful candidates for this job display a degree in marketing, IT or business management, but more importantly they already have a portfolio to testify their skills and show their abilities to grow a brand online.
When applying and interviewing for an e-commerce manager job, make sure you highlight the most relevant achievements, like launching a new brand, growing a company from scratch or the ability to generate positive reviews for the products you manage.
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Tips for e-commerce Managers Resumes
Ease of use
An e-commerce manager understands the average customer, anticipates their moves and needs on the site and collaborates with the web design team to make the interface as user friendly as possible. Some knowledge in user experience (UX) and user interface (UI) can boost sales just by regrouping items and highlighting the essential. Since mobile devices have already surpassed desktops, having an excellent mobile version or app in not an option, is a competitive advantage.
Leveraging social media
Selling in the online environment has different rules when compared to brick and mortar stores. A great e-commerce manager knows how to use social media: paid ads, affiliate programs or simply happy customers, all are puzzle pieces in increasing sales. Client targeting has never been easier than online and it is usually far cheaper than offline if you know how to put together a great marketing mix for this channel.
Sales mindset
E-commerce managers are still responsible for driving up sales and hitting targets, and this is done by a combination of having in stock the most demanded items, partnering with great logistics companies and aiming for positive reviews from the clients together with the payment.
E-commerce Managers Resume Samples
The following resume samples and templates for e-commerce manager can help you get a better idea of what your resume can look like.
When applying to an e-commerce manager job, it is advisable that you highlight your abilities to oversee a team, having top organization skills, even if you don’t have an actual office, and understanding new marketing techniques such as blogging combined with old school customer care.
Additional e-commerce Managers Resume Tips
- Client Relationship Management – As an e-commerce manager you are a few clicks away from your customer. It is part of your daily duties to scout the web for your client’s opinions and try to learn from them, or even contact some of the most vocal customers. Try to understand their opinions, offer compensation when necessary and accept feedback as a gift.
- Management systems – Managing online stocks and keeping the website updated in real time requires strong stock management systems and integrated logistics. To avoid client complaints and delayed delivery try to put in place such a platform.
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