Brand managers serve as liaisons to upper management regarding the financial health and visibility of a given product line. Much of their job involves external and internal research along with filling out progress reports and briefs concerning their efforts, so excellent communication and interpersonal skills are standard.
Nevertheless, brand managers need to go beyond their initial marketing training, providing more than just sales experience on their resume if they want to get the job.
Tips for Brand Manager Resumes
Left Brain, Right Brain
Brand management combines creativity and analytics. It is technical and research based, and it is imaginative and artistry based. Both of these components should have a place on your resume, to show that you have strengths on both sides of the brand management spectrum.
Measurable Success
Resumes are about showcasing your achievements, and those that have worked in brand management before should have many of them. It could be on the sales end, such as an increase in total company revenue, or from the backend, such as expanding your lead rate, increasing your hits online, and so much more. Find these measurements as best you can and use them to highlight your skills and experience.
Changing Strategies
Usually, although not always, a company brings in a brand manager because they’re looking for someone to make a change. They want a visionary that can truly analyze and understand what customers are looking for and how to reach them. So if you have evidence that you are this type of visionary, it is always a smart idea to indicate those changes on your resume – especially if they were successful.
Brand Manager Resume Samples
Brand management is an intriguing career, and those that may have been looking for brand management resume samples should consider looking at how others have “branded” themselves, such as with the following resume example:
Your experience may be different. But with a great template and excellent knowledge of the needs of resume building, you should be able to prove your abilities to the employer.
Additional Brand Manager Resume Tips
- The Latest and Greatest – In addition to someone that knows how to work with numbers and analysis, brand managers should also understand the latest techniques for branding and marketing. For example, brand managers likely know how to utilize social media, or create campaigns with high tech software. Showing you have an eye towards the latest in innovations is highly beneficial.
- “Hire” Education – Though no manager would get hired into the position without the experience, listing an MBA will mean less is needed as a baseline. Prospective candidates with less common degrees can also leverage that into an added bonus, such as a computer science major applying to manage a brand for a software or hardware company.
Build a Brand Manager Resume Online with Online Resume Builder
You have your own brand. Your resume is designed to help expose the employer to that brand for the first time. Make sure they receive the best first impression, with a brand manager resume that is perfectly crafted, and one that will immediately wow the hiring manager. Create your brand manager resume today at Online Resume Builders.
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